Following the Blizzard of 1977, Walter Cronkite actually coined the phrase “Snowtown USA” when reporting how the blizzard dumped some 220 inches of snow on Watertown, New York. A few years later, organizers used it for the name of the new festival. Snowtown USA began in the early 1980s but ended in 1997 due to unfavorable weather conditions.
Through a group of volunteers, and the organizational structure of the City of Watertown’s Parks and Recreation Department and the Greater Watertown-North Country Chamber of Commerce, Snowtown USA was resurrected in 2013.
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